a. Personal Information

We may collect personal information that identifies you or can reasonably be used to identify you, such as:

• Name, email address, postal address, telephone number;
• Billing and account information;
• IP address and device identifiers;
• Other information you provide when you contact us or interact with the Site.

b. Non-Personal Information

We may collect information that does not identify you directly, including:

• Technical information about your device and software (browser type/version, operating system);
• Usage information (pages viewed, time spent, interaction data).

c. Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies to collect certain information automatically about your browsing activities. These technologies help us understand usage patterns, improve the Site, and customise your experience. You can manage cookie preferences through your browser settings, though disabling cookies may affect Site functionality.

We collect data through:

• Direct interactions (e.g., forms, account registration);
• Automated technologies as you navigate the Site;
• Third-party sources where permitted by law.

We use personal information for purposes including but not limited to:

• Operating and improving the Site;
• Responding to your requests and providing services;
• Communicating updates, marketing (with consent where required by law);
• Analysing site performance and user behaviour;
• Complying with legal obligations and protecting our rights.

We may disclose personal information:

• With service providers and partners who assist with our business operations;
• To comply with legal requirements or enforce our policies;
• To a successor entity in connection with a merger, acquisition, or sale of assets;
• With your consent or as otherwise permitted by applicable law.

Your information may be stored and processed in Canada or other jurisdictions where our service providers operate. Those jurisdictions may have different data protection laws. We will take steps to ensure that data protection safeguards are in place in accordance with applicable law.

We retain personal information only as long as necessary to fulfil the identified purposes or comply with legal obligations. Where possible, we may anonymize data so that it can no longer be associated with a specific individual.

Depending on applicable law (including the Personal Information Protection and Electronic Documents Act, PIPEDA), you may have the right to:

• Access, correct, or delete the personal information we hold about you;
• Withdraw consent to future processing;
• Opt out of marketing communications.

To exercise these rights, please contact us using the information listed below.

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information of a child under 13, we will take steps to delete such data.

We adopt administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, or misuse. However, no internet transmission or storage system is completely secure. You acknowledge that transmission of information is at your own risk.

We may update this Privacy Policy from time to time. Changes are effective upon posting with a revised “Last Updated” date. Your continued use of the Site constitutes acceptance of the updated policy.

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

Ascend ZW Group
Email: Info@ascend-group.ca
Address: 5616 Mcadam Rd Mississauga Ontario L4Z 1P1